Content that both humans and AI models want to quote
The best content today has to work double-duty: convince a human buyer AND feed AI models the exact facts and structure they'll cite in answers. Our production standard bakes GEO into every deliverable: original data or opinion in every article (AI models don't cite generic content), explicit question-and-answer sections, real author bios with credentials (E-E-A-T signal), primary-source citations (LLMs weight these heavily), consistent entity naming so the AI understands who your brand is, and schema.org markup on every published page.
On video and audio: we transcribe everything, publish transcripts as searchable pages (AI can read them, YouTube's own AI already does), and embed key quotes as pull-quote blocks that AI systems extract cleanly. A single well-produced video becomes an article, a LinkedIn carousel, an email, a podcast clip and an AI-citable text asset.